Pin group launches language-themed video

Anthony Abbondanza
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The Unity Pin Group is at it again. This time, the West Island advocacy group has released a short video entitled, ‘Together’ – an extension of the popular ‘J’aime l’Anglais’ pin, released last November.

Proceeds from the pin, as well as other Unity products like bumper stickers, will help finance the defense of legal actions brought by the OQLF against local businesses.

The three minute-and-a-half video was written, in part, by Unity Pin co-founder Itsik Romano.

“We decided we wanted to extend our campaign with something visual,” said Romano.

“…We wanted to extend the use of our talents to bring together something that people can hear and watch that carries our branding.”

The group’s pro-English pin is, quite literally, the centre of attraction throughout the entire video.

The video campaign, promoting the use of the English language by all, including Francophones, comes months since Romano began selling the popular pin.

To date, the group has distributed nearly 400 pins and bumper stickers, and gained an impressive 1300 fans to the campaign’s Facebook page.

“It truly is awesome. We did not expect it when we started,” said Romano.

 The pin, said Romano, was a response to what he believed was the province’s harassment of a local businesses. In 2013, the Office Quebecoise de la Langue Francaise (OQLF), popularly known as the language police, opened investigations against Pointe Claire pastry shop Swiss Vienna and Menchie’s Frozen Yogurts in Dollard des Ormeaux, because of a multi-national welcome sign and English-engraved spoons, respectively.

We wanted to extend the use of our talents to bring together something that people can hear and watch that carries our branding Itsik Romano, co-founder of Unity Pin Group

Harry Schick, owner Swiss Vienna, was quick to jump on board the Unity Pin Group’s ‘J’aime l’Anglais’ campaign.

He told the Chronicle in late February that with people fed up with language controversies in Quebec, the success of the pin was highly likely.

The pins sold continue to help a good cause. According to Romano, proceeds from the pin, as well as other Unity products like bumper stickers, which sell as little as $2.49 each, will help finance the defense of legal actions brought by the OQLF against local businesses.

To check out the video, visit www.unitypin.ca

Follow @AAbbondanza1 on Twitter!

Organizations: OQLF, Unity Pin Group

Geographic location: Pointe Claire, Quebec

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