Good-bye, plastic water bottles

Marc Lalonde
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New West Island water company gets into conservation business

Key Water president and CEO Desmond Perkins downs some of water filtered through his company’s patented purification technology last week at Tomashi restaurant in Dollard des Ormeaux. The Baie d’Urfe resident is trying to cut down on some of the estimated 160,000 plastic water bottled Canadians go through every day. Photo by Marc Lalonde.

Canadian food-service outlets go through about 160,000 single-use plastic water bottles every day. A newWestIslandcompany is trying to cut that number – substantially.

Baie d’Urfe resident Desmond Perkins’ Key Water company is the Canadian distributor of Naturizzata by SIDEA mineral water purifiers that allow restaurant- and homeowners the ability to produce as much fresh, pure water – both sparkling and still – as needed without ever using a single disposable plastic or glass water bottle.

The unique system, which filters ‘local water’ (tap water) through three different filters to remove bacteria and impurities, comes out of Italy, and allows owners of the machine to pour crystal-clear, mineral-rich water all day long without throwing a single bottle away.

It’s perfect for an upscale restaurant that

“The machine takes in the tap water, runs it through two filters and patented UV technology and filters 99.999 per cent of all impurities, and converts it into the purest and healthiest water you can consume. And it tastes great,” Perkins said.

The technology also has appeal for the company’s clients, which include upscaleDollard des Ormeauxeateries Tamashi and La Verita, for the simple fact that the Naturizzata by SIDEA technology eliminates the need to serve expensive glass-bottled water in their establishments. Other restaurants that have started using the Naturizzata by SIDEA water include Piccola Italia in Little Italy and Dundees

“It’s a green technology in that it cuts down on the amount of plastic and glass water bottles needed to satisfy peoples’ needs, and it cuts down on overhead for restaurant owners,” said Annamaria Piccioni, the company’s vice-president of marketing and business development. It’s even available for residential installations, Piccioni confirmed. “InCanada, we go through 500 million bottles of water a year. About 80 per cent of those bottles end up in landfills. If we can get hotels, restaurants and other places equipped with this technology, we can cut down on waste exponentially.”

The amount of carbon emitted in the transportation of cases of bottled water is “astounding.” Piccioni added.

“We estimate that each bottle of water used anywhere required two ounces of oil to get it there, and to produce one litre of bottled water, three litres of water must be used. It doesn’t make any sense,” she said.

For more information on Naturizzata by SIDEA distributors Key Water, visit them online at

Geographic location: Little Italy, New West Island

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