CRTC made right move on Bell sale

Marc Lalonde
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Move means TSN 690 radio will stay English – for now


In a move that made so much sense it's hard to believe it was made by the government, Canadian Radio and Telecommunications Commission (CRTC) overturned the sale of Astral Media to Bell Media Thursday. Bell has since taken their case to the CRTC's bosses at the federal government in the hopes cabinet members would intervene and force the CRTC to reconsider. That means that – although unlikely, given the federal government has not been quick to overturn previous CRTC rulings. Overturning the sale means necessarily that staffers at the TSN 690 radio station will still be on the air, in English, at least for the very near future. The fact that Bell will be looking elsewhere – and their massive monolithic presence alone – means the government may be swayed, but it shouldn't. The idea that Bell would campaign for the rights to switch from the 990 frequency to the 690 one a few months ago without mentioning it would become a French radio station is disingenuous at best. Market value has shown that no matter the owner, the city's all-sports radio station has a strong, loyal fan base, especially here in the West Island. Scuttlebutt on social media aside, there is very strong evidence that a large portion of the station's audience resides in the West Island, and for a few more weeks at least, those people can keep their radios tuned to the station. Now, if the CRTC could just do something about the NHL lockout.

Organizations: CRTC, Bell, Astral Media NHL

Geographic location: West Island

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