Here are three common missteps entrepreneurs make when naming their business.
- Too many cooks. Do not let too many people weigh in. It can become overwhelming and not productive. Choose a select group to help you brainstorm and bounce around ideas. Make sure it is a diversified group so you don’t have too many of the same ideas.
- Hybrid names. Just because you can mash two words together does not mean you should. Sometimes it sounds very forced, forgettable and confusing to potential consumers.
- Plain Jane. Almost as bad as a confusing name is one that is deathly boring. Being direct is key but being too direct is a snooze. For example, imagine if Yahoo! named their company General Internet Directory. Yawn. Try to come up with something that is unique and draws interest.